Become a Sponsor

Want to reach a large, diverse group of consumers, and have fun while you’re doing it? Positioning your company’s product or service at the San Diego County Fair enables you to reach up to 1.6 million people who pass through our gates each year!

Sponsor Info

Fair Information and Demographics
Fair Daily Attendance Past 5 Years
Sampling & Short-Term Stays
Mobile Marketing Tours

Got Questions?

These may answer some of the questions you have. But if not, choose the Need Help button to contact us!

The San Diego County Fair attracts a huge cross-section of San Diego’s population. You can target a specific demo. Because patrons don’t have a time agenda — no 15-minute halftime, for instance — they will interact with you until their questions are answered or their experience is complete.

No way! We custom-design all our sponsorship packages to meet YOUR goals and objectives, and target the demographics you desire.

Nope. You can be here every weekend, every Wednesday, or whatever meets your needs.

You bet. We offer large or small footprints, based on availability at the time you commit.

Absolutely. We love to conduct promotions that garner both traffic and earned media to a sponsor’s location(s).

Yes, we do! Other large events at the Del Mar Fairgrounds are the Del Mar National Horse Show in late April-early May, with an upscale demographic; and Scream Zone, a haunted house in October popular with teens and young adults.

We also have opportunities for sponsorship of the Fairgrounds as a whole. Please see our corporate website for more information on these non-Fair opportunities, and let’s talk!

Contact Van Miller online or at (858) 792-4295.

San Diego County Fair at the Del Mar Fairgrounds